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"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thomas, Richard K., 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago, Illinois : Washington, DC : Health Administration Press ; Association of University Programs in Health Administration, [2020]
Edición:Fourth edition.
Temas:
Medical care > Marketing.
Marketing of Health Services
Health Services Administration > economics
Medical care > Marketing
United States
Acceso en línea:Texto completo

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