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Marketing health services /
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago, Illinois : Washington, DC :
Health Administration Press ; Association of University Programs in Health Administration,
[2020]
|
| Edición: | Fourth edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_on1122690619 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190927s2020 ilua ob 001 0 eng | ||
| 010 | |a 2019044257 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCA |d N$T |d YDX |d OCLCF |d OCLCA |d YDX |d EBLCP |d UKAHL |d K6U |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1136959105 | ||
| 020 | |a 9781640551565 |q electronic book | ||
| 020 | |a 1640551573 |q electronic book | ||
| 020 | |a 9781640551572 |q electronic book | ||
| 020 | |a 1640551565 |q electronic book | ||
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| 020 | |a 1640551581 |q electronic book | ||
| 020 | |z 9781640551558 |q hardcover |q alkaline paper | ||
| 029 | 1 | |a AU@ |b 000066576457 | |
| 035 | |a (OCoLC)1122690619 |z (OCoLC)1136959105 | ||
| 042 | |a pcc | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a RA410.56 |b .T48 2020 | |
| 060 | 0 | 0 | |a W 74 AA1 |
| 082 | 0 | 4 | |a 362.1068/8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Thomas, Richard K., |d 1944- |e author. | |
| 245 | 1 | 0 | |a Marketing health services / |c Richard K. Thomas. |
| 250 | |a Fourth edition. | ||
| 264 | 1 | |a Chicago, Illinois : |b Health Administration Press ; |a Washington, DC : |b Association of University Programs in Health Administration, |c [2020] | |
| 300 | |a 1 online resource (xxi, 616 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The Origin and Evolution of Healthcare Marketing -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers and Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead. | |
| 520 | |a "This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on April 15, 2020). | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Medical care |x Marketing. | |
| 650 | 1 | 2 | |a Marketing of Health Services |
| 650 | 2 | 2 | |a Health Services Administration |x economics |
| 651 | 2 | |a United States | |
| 650 | 7 | |a Medical care |x Marketing |2 fast | |
| 710 | 2 | |a Association of University Programs in Health Administration, |e issuing body. | |
| 758 | |i has work: |a Marketing health services (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH37qVDppd9GRJ8Jp6c4C3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Thomas, Richard K., 1944- |t Marketing health services. |b Fourth edition. |d Chicago, Illinois : Health Administration Press ; Washington, DC : Association of University Programs in Health Administration, [2020] |z 9781640551572 |w (DLC) 2019044256 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6020486 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 301056190 | ||
| 938 | |a EBSCOhost |b EBSC |n 2355094 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37188458 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6020486 | ||
| 994 | |a 92 |b IZTAP | ||