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Marketing health services /

"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thomas, Richard K., 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago, Illinois : Washington, DC : Health Administration Press ; Association of University Programs in Health Administration, [2020]
Edición:Fourth edition.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--
Descripción Física:1 online resource (xxi, 616 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781640551565
1640551573
9781640551572
1640551565
9781640551596
164055159X
9781640551589
1640551581