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Social Media in Healthcare Connect, Communicate, Collaborate, Second Edition

The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. This expanded best-seller provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patient...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thielst, Christina
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : Health Administration Press, 2013.
Colección:Executive essentials.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Intro; Social Media in Healthcare: Connect, Communicate, Collaborate -- Second Edition; Copyright Page; Chapter 1: Starting a Conversation; Chapter 2: The Stats; Chapter 3: Overcoming Barriers and Risks; Chapter 4: Blogs; Chapter 5: Microblogs; Chapter 6: Social Networking Sites; Chapter 7: Podcasts; Chapter 8: The Wiki; Chapter 9: Social News and Bookmarking Sites; Chapter 10: Photo and Video Sharing; Chapter 11: Widgets, Apps, and Other Tools; Chapter 12: Creating a Social Media Plan for your Healthcare Organization; Chapter 13: A Vision for the Future; Glossary; References; Acknowledgments 
500 |a About the AuthorBack Cover 
520 |a The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. This expanded best-seller provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your organization's specific needs and resources. Through real-world examples and up-to-date statistics on social media and healthcare, this book illustrates how social media can improve the efficiency, effectiveness, and marketing of your healthcare organization. 
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