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Social Media in Healthcare Connect, Communicate, Collaborate, Second Edition
The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. This expanded best-seller provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patient...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
Health Administration Press,
2013.
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| Colección: | Executive essentials.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. This expanded best-seller provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your organization's specific needs and resources. Through real-world examples and up-to-date statistics on social media and healthcare, this book illustrates how social media can improve the efficiency, effectiveness, and marketing of your healthcare organization. |
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| Notas: | About the AuthorBack Cover |
| Descripción Física: | 1 online resource (73 pages) |
| ISBN: | 1567936229 9781567936223 |