Healthcare Marketing

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cellucci, Leigh
Otros Autores: Wiggins, Carla, Farnsworth, Tracy J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : Health Administration Press, 2013.
Colección:Gateway to healthcare management.
Temas:
Medical care > Marketing.
Health maintenance organizations > Marketing.
Marketing of Health Services
Health maintenance organizations > Marketing
Medical care > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro; Cover; Brief Contents; Detailed Contents; Foreword; Preface; Acknowledgments; Part I Foundations of Healthcare Marketing; Chapter 1 The Healthcare Industry And Healthcare Marketing; Chapter 2 The Growth Of Marketing Efforts In Healthcare; Chapter 3 Strategy And Healthcare Marketing; Chapter 4 Ethics And Healthcare Marketing; Part II The Five P's Of Healthcare Marketing; Chapter 5 Physicians; Chapter 6 Patients; Chapter 7 Payers; Chapter 8 The Public; Chapter 9 The Presence Of Politics; Part III Interpersonal Skills For Healthcare Marketer; Chapter 10 Communication
  • Chapter 11 Conflict ManagementChapter 12 Teamwork and Leadership; Part IV Strategic Actions of the Healthcare Marketer; Chapter 13 Budgeting Basics; Chapter 14 Strategic Marketing; Chapter 15 The Marketing Plan; Glossary; Index; About the Authors

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