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On trend : the business of forecasting the future /
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals em...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Urbana :
University of Illinois Press,
[2019]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Powers, Devon, |e author. | |
| 245 | 1 | 0 | |a On trend : |b the business of forecasting the future / |c Devon Powers. |
| 264 | 1 | |a Urbana : |b University of Illinois Press, |c [2019] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction"-- |c Provided by publisher. | ||
| 505 | 0 | 0 | |t Trending -- |t Thinking in trends -- |t Cool hunting -- |t Trends, Inc. -- |t Global futurity -- |t Eventful futures -- |t Conclusion : public futures. |
| 588 | 0 | |a Description based on online resource; title from resource home page (ProQuest Ebook Central, viewed December 13, 2022). | |
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Consumer behavior |x Forecasting. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Consumers |x Research. | |
| 650 | 0 | |a Business forecasting. | |
| 650 | 6 | |a Consommateurs |x Comportement |x Prévision. | |
| 650 | 6 | |a Consommateurs |x Recherche. | |
| 650 | 6 | |a Prévision commerciale. | |
| 650 | 7 | |a SOCIAL SCIENCE |x General. |2 bisacsh | |
| 650 | 7 | |a Business forecasting |2 fast | |
| 650 | 7 | |a Consumer behavior |x Forecasting |2 fast | |
| 650 | 7 | |a Consumers |x Research |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 758 | |i has work: |a On trend (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGB4KHc37D3DJRPhWfPgBq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Powers, Devon. |t On trend. |d Urbana : University of Illinois Press, [2019] |z 9780252042874 |w (DLC) 2019025424 |w (OCoLC)1096530602 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5968566 |z Texto completo |
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5968566 | ||
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