Food Supply Networks : Trust and E-Business.

Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hofstede, Gert Jan
Otros Autores: Canavari, Maurizio, Cantore, Nicola, Fritz, Melanie, Haas, Rainer, Schiefer, Gerhard, House, Lisa, Matopoulos, Aris, Bray, Rodney, Meixner, Oliver
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : CAB International, 2015.
Temas:
Food supply > Europe > Case studies.
Electronic commerce > Europe > Case studies.
Trust > Europe > Case studies.
Commerce électronique > Europe > Études de cas.
Confiance > Europe > Études de cas.
Aliments > Approvisionnement > Europe > Études de cas.
Electronic commerce
Food supply
Trust
Europe
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.
Descripción Física:1 online resource (213 pages)
ISBN:9781786390233
178639023X

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