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Grow, Build, Sell, Live : a Practical Guide to Running and Building an Agency and Enjoying It.
If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2019.
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| Colección: | PRCA practice guides.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Front Cover; Grow, Build, Sell, Live: A Practical Guide to Running and Building An Agency and Enjoying It; Copyright Page; Contents; List of Figures; Foreword; Acknowledgements; Introduction Building a Great Agency
- One Choice at a Time; I.1. Don't Forget You Matter Too; I.2. Building a Great Agency One Choice at a Time; I.3. Tools and Guidance to Put You More in Control of the Choices You Make; Chapter 1 The Dangers of Travelling Hopefully and How a Purpose Becomes a Plan; 1.1. A Framework for Making Choices; 1.2. Using Your Purpose to Attract the Right Talent
- 1.3. Attracting the Right Clients1.4. A Combination of Personal and Corporate, Tangible and Intangible; 1.5. Turning a Purpose into a Plan; 1.6. Providing a Sense of Purpose with the Alignment Framework; 1.7. Making the Alignment Framework Work for Every Employee; 1.8. Why Is Building an Alignment Framework Worth the Effort?; 1.9. Linking the Purpose to Personal Development; 1.10. Connecting the Purpose to a Traditional Business Plan; 1.11. Use Your Alignment Framework to Instruct Your Business Plan; Chapter 2 If You're Running a People Business, Then Make People Your Business
- 2.1. How Do I Attract the Right People?2.1.1. Successful Recruitment Is a Trust Purchase; 2.2. How Long Should I Expect People to Stay?; 2.2.1. Don't Get Caught Out by the Churn Points or Make a Promotion a Reason to Leave; 2.3. How Do I Recruit for Growth?; 2.4. How Much Should I Spend on Training and Development?; 2.5. This Person Just Isn't Performing Anymore, Should I Let Them Go?; Chapter 3 Culture Matters
- It Will Determine How Fast You Succeed; 3.1. The Ingredients of an Effective Culture; 3.2. Use SCARF to Ensure You Create a Productive and Happy Environment
- 3.3 Avoid unconscious bias
- it can introduce unfairness without you realising it is happening3.4. Create a coaching culture; 3.5. There is no such thing as the status quo, so make sure you measure how engaged your people are on a regular basis; Chapter 4 Successful Agencies Need Good Leaders; 4.1. Freedom in a Framework; 4.2. Leadership vs Management; 4.3. Leadership Responsibilities; 4.4. People; 4.5. Clients; 4.6. Proposition
- Being Different; 4.7. New Business; 4.8. Commercial Focus; 4.9. Leadership Framework; 4.9.1. Purpose
- Vision, Mission and Values; 4.9.2. Innovation
- 4.10. Behaviours4.10.1. Walk the Talk; 4.10.2. Motivate; 4.10.3. Delegate by Coaching; 4.11. Personal Leadership Plan; Chapter 5 Great Client Relationships Are Built on Respect Not Emotion; 5.1. Commercial and Human; 5.2. Respected Not Liked; 5.3. Setting Expectations; 5.4. Measurable Objectives; 5.5. KPIs; 5.6. Client's Shoes; 5.7. Matching the Team to the Client's Behaviour; 5.8. No Surprises
- Using SCARF with Clients Too; 5.9. Two-way Street; 5.10. Tools; 5.11. Added Value; 5.12. Defector or Loyal Client
- Map Where They Are
- Chapter 6 Cobbler's Children Is Cobblers
- Why Marketing Matters?