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Hello, My Name Is Awesome : How to Create Brand Names That Stick.

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Watkins, Alexandra
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Oakland : Berrett-Koehler Publishers, Incorporated, 2014.
Edición:	2nd ed.
Temas:	Branding (Marketing) Brand name products. Stratégie de marque. Produits de marque. branding. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / New Business Enterprises. BUSINESS & ECONOMICS / Marketing / Research. Brand name products
Acceso en línea:	Texto completo

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