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Examining the Role of Well Being in the Marketing Discipline
Volume 17 of Research in Occupational Stress and Well Beingis focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing; sales; customers.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2019.
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| Colección: | Research in Occupational Stress and Well Being Ser.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Intro; Contents; Lists of Figures and Tables; Figures; Tables; About the Contributors; Volume Editors' Introduction; Chapter 1: Selling to All Involved: A Contingent Model Linking Internal Selling Behavior to Salesperson Role Stress and Sales Performance; Literature Review; The Sales Job in the Contemporary Business World; Internal Selling as a Job Demand; Internal Selling: A Challenge Stressor or a Hindrance Stressor?; The Conceptual Model; Antecedents of Internal Selling; Internal Selling and Role Stress; The Moderators in the Internal Selling-Salespeople Outcome Relationships
- The Feedback LoopDiscussion; Theoretical Contributions; Managerial Implications; Limitation and Future Research Directions; Conclusion; References; Chapter 2: Stress and Well-Being at the Consumer-Employee Interface; The Nature of Stress in Consumer Behavior; Stress Coping: Consumption as a Response; Stressor: Consumption as a Source of Stress; Adding Employees into the Consumer Stress Equation; The Employee-Consumer Satisfaction Mirror; Research Propositions and Future Directions; Does the Stress Mirroring Process Occur between Consumers and Employees?
- Does Employee Behavior (E.g., Mistreatment and Abuse) Influence Consumer Stress?Is the Mirroring Effect Reciprocal and Mutually Reinforcing to Create a Downward Spiral?; What Are the Moderating Mechanisms That Alter the Stress Mirroring Consumer-Employee Process?; Conclusion; References; Chapter 3: Occupational Stress and Well-Being of Persuasion Agents*; Principles of the PKM; Extending PKM to Account for the Agent's Side of the Interaction; Potential Stressors in the Persuasion Encounter; Agent Side Coping; What's at Stake? Negative Repercussions for Consumers and Firms; Conclusion
- Positive Psychology Constructs as MotivatorsEngagement; Empowerment; Positive Psychology Constructs as Facilitators of Job Tasks; Adaptability; Proactivity; Sales Performance as Cause of Positive Psychology Constructs; Common-method Influences on the Positive Psychology-Sales Performance Relationship; Method; Search Strategy; Inclusion and Exclusion Criteria; Coding Process; Positive Psychology Variable Categories; Criterion Categories; Rating-source Categories; Analytic Approach; Results; Discussion; Limitations and Future Research; References