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Examining the Role of Well Being in the Marketing Discipline
Volume 17 of Research in Occupational Stress and Well Beingis focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing; sales; customers.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2019.
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| Colección: | Research in Occupational Stress and Well Being Ser.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | Volume 17 of Research in Occupational Stress and Well Beingis focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing; sales; customers. |
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| Notas: | Chapter 6: Customer Service Stress: A Meta-Analysis of Customer Mistreatment |
| Descripción Física: | 1 online resource (184 pages) |
| Bibliografía: | ReferencesChapter 4: Leading the Service-Profit Chain: How Leaders' Behaviors Can Affect Customer Experience; The Service-Profit Chain; The Service Environment; The Role of Leadership; Leading the Psychologically Healthy Workplace; Summary: Leading the Service-Profit Chain; References; Chapter 5: A Meta-Analysis on Positive Psychology Correlates of Sales Performance; The Domain of Positive Psychology; Positive Organizational Behavior; Positive Psychology Constructs as Buffering Variables; Core Self-evaluations; Hope; Optimism; Resilience; Psychological Capital |
| ISBN: | 9781789739459 1789739454 1789739470 9781789739473 |