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Innovation and creativity in SMEs : Challenges, Evolutions and Prospects /
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and cre...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London : Hoboken :
ISTE, Ltd. ; John Wiley & Sons, Incorporated,
2019.
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| Colección: | Innovation, entrepreneurship, management series. Smart innovation set ;
v. 21. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account. |
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| Descripción Física: | 1 online resource (234 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119513742 111951374X 1119649145 9781119649137 1119649137 9781119649144 |