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The PR Knowledge Book
The PR Knowledge Book is for everyone, irrespective of where you are in the world-- whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2019.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Foreword; Preface; Chapter 1: The Basics of Public Relations; Chapter 2: How to Be Newsworthy and Fake News; Chapter 3: The Press Release; Chapter 4: Social Media Influencers and Celebrity Endorsements; Chapter 5: Creating Content: Using Clever Photography, Video, and Blogs; Chapter 6: Getting to Grips with Social Media; Chapter 7: Small, Medium-sized Businesses (SMEs) Need a Global Mind-set; Chapter 8: Local Media Love Small Businesses; Chapter 9: Pitching to the Media; Chapter 10: How to Handle Negative Press; Chapter 11: Measurement
- Chapter 12: The Power of Serendipity in BusinessChapter 13: Conclusion; References; About the Author; Index; Adpage; Backcover