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The PR Knowledge Book
The PR Knowledge Book is for everyone, irrespective of where you are in the world-- whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2019.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1111440314 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 190810s2019 nyu o 000 0 eng d | ||
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| 020 | |a 1949991652 | ||
| 020 | |a 9781949991659 |q (electronic bk.) | ||
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| 035 | |a (OCoLC)1111440314 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Waldron, Sangeeta. | |
| 245 | 1 | 4 | |a The PR Knowledge Book |
| 260 | |a New York : |b Business Expert Press, |c 2019. | ||
| 300 | |a 1 online resource (152 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Foreword; Preface; Chapter 1: The Basics of Public Relations; Chapter 2: How to Be Newsworthy and Fake News; Chapter 3: The Press Release; Chapter 4: Social Media Influencers and Celebrity Endorsements; Chapter 5: Creating Content: Using Clever Photography, Video, and Blogs; Chapter 6: Getting to Grips with Social Media; Chapter 7: Small, Medium-sized Businesses (SMEs) Need a Global Mind-set; Chapter 8: Local Media Love Small Businesses; Chapter 9: Pitching to the Media; Chapter 10: How to Handle Negative Press; Chapter 11: Measurement | |
| 505 | 8 | |a Chapter 12: The Power of Serendipity in BusinessChapter 13: Conclusion; References; About the Author; Index; Adpage; Backcover | |
| 520 | 3 | |a The PR Knowledge Book is for everyone, irrespective of where you are in the world-- whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public realtions. | |
| 650 | 0 | |a Public relations |x Study and teaching. | |
| 650 | 6 | |a Relations publiques |x Étude et enseignement. | |
| 650 | 7 | |a Public relations |x Study and teaching |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Waldron, Sangeeta. |t PR Knowledge Book. |d New York : Business Expert Press, ©2019 |z 9781949991642 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5844074 |z Texto completo |
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