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New insights on trust in business-to-business relationships : a multi-perspective approach /
New Insights on Trust in Business-to-Business Relationshipsprovides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2019.
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| Edición: | First edition. |
| Colección: | Advances in business marketing & purchasing ;
v. 26. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Series Editor Foreword; Focusing on Case Outcomes Rather than Variable Relationships; Trust in Buyer-Supplier Relationships: Evidence from Advanced, Emerging, and Developing Markets; A Global Examination of Cognitive Trust in Business-to-Business Relationships; A Model to Enhance the Perceived Trustworthiness of Small and Medium Enterprises Selling Natural Essential Oils through e-Marketplaces
- Enhancing Electronic Markets for Industrial Services by Trust Features; Interpersonal and Inter-organizational Trust in High-involvement Customer-Supplier Relationships: Antecedents, Consequences, and Moderators; Trust in Relationships with Agri-food Distribution; Window to New Research Approaches: How Using Simon's Scissors Cuts Perplexity in Strategy Theory, Research, and Practice; Index.