New insights on trust in business-to-business relationships : a multi-perspective approach /

New Insights on Trust in Business-to-Business Relationshipsprovides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Akrout, Houcine (Editor ), Raies, Karine (Editor ), Woodside, Arch G. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2019.
Edición:First edition.
Colección:Advances in business marketing & purchasing ; v. 26.
Temas:
Strategic alliances (Business)
Business networks.
Industrial marketing.
Cooperation.
Trust.
Business ethics.
Organizational behavior.
Alliances stratégiques (Affaires)
Réseaux d'affaires.
Marketing industriel.
Confiance.
Morale des affaires.
Comportement organisationnel.
Sales & marketing.
Business & Economics > Marketing > General.
Industrial marketing
Cooperation
Business networks
Business ethics
Organizational behavior
Trust
Industriële marketing
Bedrijven.
Samenwerking.
Bedrijfsethiek.
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:New Insights on Trust in Business-to-Business Relationshipsprovides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Descripción Física:1 online resource (xiii, 164 pages) : illustrations (some color)
Bibliografía:Includes bibliographical references and index.
ISBN:9781838670627
1838670629
9781838670641
1838670645

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