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Start-up marketing strategies in India /
Start-Up Marketing Strategies in Indiais a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2019.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 245 | 0 | 0 | |a Start-up marketing strategies in India / |c edited by Dr. M. Anil Ramesh, Dr. Priya Grover, Dr. Sabyasachi Dasgupta. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley : |b Emerald Publishing Limited, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Start-Up Marketing Strategies in Indiais a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on August 01, 2019). | |
| 505 | 0 | |a 1. Who will wait- The client or the employees? 2. Building towers of happy clients: A case of FinMen Advisors Private Ltd. 3. A road to adventure with happiness: From students to senior citizens 4. Miles to go but which road to take: an entrepreneurial dilemma 5. Loyalty comes with a price: A strategic up-scaling from USP loyalty cards in India 6. From Green Schools to Green Universities: Going Green in a soup! 7. Ajay's: Big story of a small town QSR! 8. Raising funds for Micro Enterprise-An Elusive Reality 9. Restless to Relentless- Flowercycling® Success 10. The growth pains of an innovative product -- a case study of coco tang india 11. Shugan Group in a fix: Searching for a sustainable future. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a New business enterprises |z India |x Marketing. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a New business enterprises |x Marketing |2 fast | |
| 651 | 7 | |a India |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC | |
| 700 | 1 | |a Ramesh, M. Anil, |d 1964- |e editor. | |
| 700 | 1 | |a Grover, Priya, |d 1974- |e editor. | |
| 700 | 1 | |a Dasgupta, Sabyasachi, |d 1982- |e editor. | |
| 758 | |i has work: |a Start-up marketing strategies in India (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFGcW4xYGgG6gb6RyKHh6q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t START-UP MARKETING STRATEGIES IN INDIA. |d [Place of publication not identified] : EMERALD GROUP PUBL, 2019 |z 1787567567 |w (OCoLC)1084341551 |
| 856 | 4 | 0 | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787567559 |z Texto completo |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5833980 |z Texto completo |
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