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International Marketing Agility
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2019.
|
| Colección: | International Marketing Review Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Covers; Editorial boards; Developing and deploying marketing agility in an emerging economy: the case of Blue Skies; FDI, service intensity, and international marketing agility; The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility; From fragile to agile: marketing as a key driver of entrepreneurial internationalization; Assessing the drivers and impact of international marketing agility