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International Marketing Agility

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gomes, Emanuel
Otros Autores: Sousa, Carlos, Vendrell-Herrero, Ferran
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, West Yorkshire : Emerald Publishing Limited, 2019.
Colección:International Marketing Review Ser.
Temas:
Acceso en línea:Texto completo

MARC

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049 |a UAMI 
100 1 |a Gomes, Emanuel. 
245 1 0 |a International Marketing Agility 
260 |a Bradford, West Yorkshire :  |b Emerald Publishing Limited,  |c 2019. 
300 |a 1 online resource (128 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a International Marketing Review Ser. ;  |v v. 2 
588 0 |a Print version record. 
505 0 |a Covers; Editorial boards; Developing and deploying marketing agility in an emerging economy: the case of Blue Skies; FDI, service intensity, and international marketing agility; The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility; From fragile to agile: marketing as a key driver of entrepreneurial internationalization; Assessing the drivers and impact of international marketing agility 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Export marketing. 
650 7 |a Export marketing  |2 fast 
700 1 |a Sousa, Carlos. 
700 1 |a Vendrell-Herrero, Ferran. 
758 |i has work:  |a International Marketing Agility (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCY9jbpMtYVBWRp33RxTqBd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Gomes, Emanuel.  |t International Marketing Agility.  |d Bradford, West Yorkshire : Emerald Publishing Limited, ©2019  |z 9781838677411 
830 0 |a International Marketing Review Ser. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5789590  |z Texto completo 
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