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Data-driven marketing content : a practical guide /

"In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling t...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Wilson, Lee (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Bingley, UK : Emerald Publishing, 2019.
Edición:	First edition.
Temas:	Marketing research. Marketing > Data processing. Small business marketing. Marketing > Recherche. Marketing > Informatique. Sales & marketing. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing > Data processing Marketing research Small business marketing
Acceso en línea:	Texto completo Texto completo

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