Cargando…
Data-driven marketing content : a practical guide /
"In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing,
2019.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1104227384 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190612s2019 enka ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T |d EBLCP |d UKMGB |d XII |d UKAHL |d OTZ |d OCLCQ |d SFB |d OCLCQ |d LUN |d UX1 |d VT2 |d K6U |d OCLCQ |d OCLCO |d OCLCQ |d PSYSI |d OCLCQ |d OCLCO |d OCLCL | ||
| 015 | |a GBB964747 |2 bnb | ||
| 016 | 7 | |a 019349559 |2 Uk | |
| 019 | |a 1167724675 |a 1175638587 | ||
| 020 | |a 9781789738179 |q (electronic bk.) | ||
| 020 | |a 1789738172 |q (electronic bk.) | ||
| 020 | |a 9781789738193 |q (ePub ebook) | ||
| 020 | |a 1789738199 | ||
| 020 | |a 1789738180 | ||
| 020 | |a 9781789738186 | ||
| 020 | |z 1789738180 | ||
| 020 | |z 9781789738186 | ||
| 024 | 3 | |a 9781789738186 | |
| 029 | 1 | |a AU@ |b 000067268535 | |
| 029 | 1 | |a UKMGB |b 019349559 | |
| 035 | |a (OCoLC)1104227384 |z (OCoLC)1167724675 |z (OCoLC)1175638587 | ||
| 037 | |a 9781789738193 |b Emerald Publishing | ||
| 050 | 4 | |a HF5415.2 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 072 | 7 | |a KJS. |2 bicssc | |
| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 658.83 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Wilson, Lee, |e author. | |
| 245 | 1 | 0 | |a Data-driven marketing content : |b a practical guide / |c Lee Wilson. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing, |c 2019. | |
| 300 | |a 1 online resource (xvi, 172 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Online resource; title from PDF title page (EBSCO, viewed June 13, 2019). | ||
| 505 | 0 | |a 1. Introducing Data-driven Content -- 2. Understanding the Data Ecosystem -- 3. Data Collection and Management -- 4. Transforming Data into Content -- 5. Understanding Why Your Content Isn't Working -- 6. Creating Content for Marketing Channels -- 7. Overcoming Content Barriers -- 8. Making Your Content Work Harder -- 9. Evaluating Content Success -- 10. The Future of Data-driven Content. | |
| 520 | |a "In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide. Data-Driven Marketing Content: A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created."--Publisher | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Small business marketing. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing |x Informatique. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Data processing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Small business marketing |2 fast | |
| 758 | |i has work: |a Data-driven marketing content (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGcgpGThfrhBfyQc9HqDC3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a WILSON, LEE. |t DATA-DRIVEN MARKETING CONTENT. |d [Place of publication not identified] : EMERALD GROUP PUBL, 2019 |z 1789738180 |w (OCoLC)1082558915 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5787821 |z Texto completo |
| 856 | 4 | 0 | |u https://www.emerald.com/insight/publication/doi/10.1108/9781789738179 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35829477 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35829475 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5787821 | ||
| 938 | |a EBSCOhost |b EBSC |n 1996410 | ||
| 994 | |a 92 |b IZTAP | ||