Routledge handbook of the business of women's sport /

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lough, Nancy L. (Editor ), Geurin, Andrea N. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, Taylor & Francis Group, 2019.
Colección:Routledge international handbooks.
Temas:
Sports for women > Economic aspects > Handbooks, manuals, etc.
Sports féminins > Aspect économique > Guides, manuels, etc.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
BUSINESS & ECONOMICS > General.
SOCIAL SCIENCE > Women's Studies.
Electronic books.
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • National Sporting Organizations and Women's Sport Participation: An Australian Focus Katie Rowe 23. Governance of Women's Sport in China Hanhan Xue and Joshua Newman 24. Women's Involvement in Sport Governance - A Case Study of New Zealand Rugby Lesley Ferkins, Katie Dee, Gaye Bryham, and Jacqueline Muller 25. Governance of College Sport Erianne A. Weight and Molly P. Harry 26. The Evolution of Women's Rugby Brittany Jacobs and Nicole Sellars 27. Women and Elite Coaching in New Zealand: Challenges, Benefits, and Opportunities Sarah Leberman and Jane Hurst Part: V Marketing & Consumer Behavior 28. Authentically Communicating with Women Consumers: Examining Successful (and non-successful) Branding and Marketing Efforts Brandon Brown and Nalani Butler 29.

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