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Design management : managing design strategy, process and implementation /

Takes the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. This title includes case studies and interviews from some of the leading professionals and corporations.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Best, Kathryn (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Fairchild Books, 2015.
Edición:Second edition.
Colección:Required reading range.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Takes the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. This title includes case studies and interviews from some of the leading professionals and corporations.
Descripción Física:1 online resource : illustrations (black and white, and colour)
Bibliografía:Includes bibliographical references (p. 204-207) and index.
ISBN:9781472573681
1472573684
9781474223522
1474223524