Cargando…
Bhartiya Madhyam Vyavsaye
The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valu...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Marathi |
| Publicado: |
New Delhi :
SAGE Publications,
2017.
|
| Edición: | 4th ed. |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000007 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1101043019 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 190810s2017 ii o 000 0 mar d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d EBLCP |d YDX |d OCLCQ |d LOA |d OCLCQ |d RBN |d SFB |d DXU |d OCLCL | ||
| 019 | |a 1099943681 |a 1290042282 |a 1328910521 |a 1409043490 | ||
| 020 | |a 9789386602671 | ||
| 020 | |a 9386602679 | ||
| 029 | 1 | |a AU@ |b 000069424569 | |
| 029 | 1 | |a AU@ |b 000069439615 | |
| 035 | |a (OCoLC)1101043019 |z (OCoLC)1099943681 |z (OCoLC)1290042282 |z (OCoLC)1328910521 |z (OCoLC)1409043490 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Kohli-Khandekar, Vanita. | |
| 245 | 1 | 0 | |a Bhartiya Madhyam Vyavsaye |
| 250 | |a 4th ed. | ||
| 260 | |a New Delhi : |b SAGE Publications, |c 2017. | ||
| 300 | |a 1 online resource (474 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover -- Contents -- List of Tables and Figures -- Spacial Notes -- Preface -- Manogat -- Acknowledgements -- Special Thanks -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- References -- About the Author. | |
| 520 | 8 | |a The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter on digital media-arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India. This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media. This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 758 | |i has work: |a Bhartiya Madhyam Vyavsaye (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYPtkCydmGkjBJvvBYyBKd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kohli-Khandekar, Vanita. |t Bhartiya Madhyam Vyavsaye. |d New Delhi : SAGE Publications, ©2017 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5770067 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a YBP Library Services |b YANK |n 300505152 | ||
| 938 | |a YBP Library Services |b YANK |n 16212205 | ||
| 994 | |a 92 |b IZTAP | ||