Rise of rural consumers in developing countries : harvesting 3 billion aspirations /

The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Mahajan, Vijay, 1948- (Autor), Warbelow, Kathy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: India : SAGE Publications India, 2016.
Temas:
Consumers > Developing countries.
Rural population > Developing countries.
Consumption (Economics) > Developing countries.
Consumers
Consumption (Economics)
Rural population
Developing countries
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Detailed Contents; Foreword; Preface: A Rural Odyssey; Acknowledgments; Chapter 1: The Rural Consumer Opportunity; Chapter 2: Planting the Seeds of Prosperity in the Rural World; Chapter 3: The Influence of Religion in the Emerging Rural World; Chapter 4: Growing Consumers in Emerging Rural Markets; Chapter 5: Plowing New Routes to Rural Markets; Chapter 6: Seeding Innovation and Prosperity Through Technology; Chapter 7: Harnessing Innovation to Solve Social Problems; Chapter 8: The End of the Last Mile; Index; About the Author

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