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Rise of rural consumers in developing countries : harvesting 3 billion aspirations /

The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Mahajan, Vijay, 1948- (Autor), Warbelow, Kathy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: India : SAGE Publications India, 2016.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Mahajan, Vijay,  |d 1948-  |e author. 
245 1 0 |a Rise of rural consumers in developing countries :  |b harvesting 3 billion aspirations /  |c by Vijay Mahajan with Kathy Warbelow. 
264 1 |a India :  |b SAGE Publications India,  |c 2016. 
300 |a 1 online resource 
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505 0 |a Cover; Contents; Detailed Contents; Foreword; Preface: A Rural Odyssey; Acknowledgments; Chapter 1: The Rural Consumer Opportunity; Chapter 2: Planting the Seeds of Prosperity in the Rural World; Chapter 3: The Influence of Religion in the Emerging Rural World; Chapter 4: Growing Consumers in Emerging Rural Markets; Chapter 5: Plowing New Routes to Rural Markets; Chapter 6: Seeding Innovation and Prosperity Through Technology; Chapter 7: Harnessing Innovation to Solve Social Problems; Chapter 8: The End of the Last Mile; Index; About the Author 
520 |a The first comprehensive review of the expanding rural consumer market opportunity in the developing countries. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Consumers  |z Developing countries. 
650 0 |a Rural population  |z Developing countries. 
650 0 |a Consumption (Economics)  |z Developing countries. 
650 7 |a Consumers  |2 fast 
650 7 |a Consumption (Economics)  |2 fast 
650 7 |a Rural population  |2 fast 
651 7 |a Developing countries  |2 fast 
700 1 |a Warbelow, Kathy,  |e author. 
758 |i has work:  |a Rise of rural consumers in developing countries (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGtkGh3ft7VCkKF4DCwkwy  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Mahajan, Vijay, 1948-  |t Rise of rural consumers in developing countries.  |d India : SAGE Publications India, 2016  |z 9789386042323  |z 9386042320  |w (DLC) 2016029026  |w (OCoLC)957303161 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5770062  |z Texto completo 
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