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|b eng
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|c EBLCP
|d UKAHL
|d OCLCQ
|d REDDC
|d OCLCO
|d OCLCL
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|a 9780429633898
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|2 23/eng/20230216
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|a UAMI
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| 100 |
1 |
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|a Hua, Hongbing.
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| 245 |
1 |
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|a Mobile Marketing Management :
|b Case Studies from Successful Practices.
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| 260 |
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|a Milton :
|b Productivity Press,
|c 2019.
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| 300 |
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|a 1 online resource (459 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Cover; Half Title; Title Page; Copyright Page; Preface; Contents; Part 1: Evolution Theory of Marketing; Chapter 1: Evolution of Mobile Marketing; 1. What Is Mobile Marketing?; 2. Marketing Environment in the Age of Transformation; 3. Background of Evolution of Mobile Marketing; 4. Path of Evolution of Mobile Marketing; Chapter 2: 4S Mobile Marketing Theory; 1. Proposal of 4S Mobile Marketing Theory; 2. Principles of Economics for 4S Mobile Marketing Theory; 3. Tool Kit 4S Mobile Marketing Theory; Part 2: Service; Chapter 3: Overview; 1. All Products Involve Services
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|a 2. Five Models Redefining Product Service3. App Service Operation; Chapter 4: Seven Thinking Models for Developing Services; 1. User Thinking; 2. Socialized Thinking; 3. Extreme Thinking; 4. Big-Data Thinking; 5. Open Thinking; 6. Micro-innovation Thinking; 7. Story Thinking; Chapter 5: Service Marketing Mode; 1. Studio Service Mode; 2. Personalized Service Mode; 3. User Participation Service Mode; 4. 3D Printing Service Mode; 5. Integrated Service Mode; 6. Industrial Service Mode; Chapter 6: Service Value Marketing; 1. Value Goal Orientation; 2. Price Strategy Operation
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| 505 |
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|a 3. A Good Product Spreads Itself4. Tipping Point-Hot Sale Model-Hot Sale Item; 5. Tool Kit 16 Methods for Service Upgrade; Part 3: Substance; Chapter 7: Redefining Substance Marketing; 1. The Three Directions of Mobile Substance Marketing; 2. Redefining Substance Marketing; 3. Presentation Forms of ""Content Prevails; Chapter 8: Substance Management: Mobile Brand Management; 1. What Is Brand?; 2. Mobile Brand Building; 3. Mobile Brand Identity System; 4. Substance Dissemination of Mobile Brand; Chapter 9: Deep Substance of Management; 1. Three Renaissance Movements
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| 505 |
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|a 2. IP-based Substance MarketingChapter 10: Big Data Substance Marketing; 1. Knowing About Big Data; 2. Big Data Marketing; 3. Tool Kit -- 22 Methods for Substance of Content Marketing; Part 4: Super User; Chapter 11: Vital Few; 1. Focusing on 1%; 2. Value of 1%; 3. From 1% to 99%; Chapter 12: Behavioral Characteristics of Super Users; 1. The Rise of Communities; 2. Brand Communities; 3. Community Leaders; Chapter 13: Application Principle of Super User: Sharing Economy; 1. Principle of Sharing; 2. Consumer Business; Chapter 14: The Marketing Law of Super Users
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| 505 |
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|a 1. Psychological Cognition Rules of Common Users2. Psychological Cognition Rules of Super Users; Part 5: Space; Chapter 15: Introduction of Marketing Space; 1. The Evolution of Marketing Channels; 2. Age of Market Space 3.0; 3. Operational Tools; Chapter 16: Network Marketing Space; 1. E-commerce Marketing; 2. Cross-border E-commerce; Chapter 17: Marketing Space 4.0 -- Mobile End-to-end Marketing; 1. Mobile Space for Virtual Reality; 2. Artificial Intelligence A New Scene for Holistic Marketing; 3. Blockchain Creating a New Space for Trust; 4. Augmented Reality(AR) Space
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| 500 |
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|a Chapter 18: Mobile Marketing Space Spread
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Internet marketing
|x Management.
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| 650 |
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0 |
|a Mobile commerce.
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| 650 |
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6 |
|a Marketing sur Internet
|x Gestion.
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| 650 |
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6 |
|a Commerce mobile.
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| 758 |
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|i has work:
|a Mobile marketing management (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH3wgJrCfVvYtVmqGdqHhb
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Hua, Hongbing.
|t Mobile Marketing Management : Case Studies from Successful Practices.
|d Milton : Productivity Press, ©2019
|z 9780367142469
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5762983
|z Texto completo
|
| 938 |
|
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|a Askews and Holts Library Services
|b ASKH
|n AH35252018
|
| 938 |
|
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|a ProQuest Ebook Central
|b EBLB
|n EBL5762983
|
| 994 |
|
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|a 92
|b IZTAP
|
