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Augmented customer strategy : CRM in the digital age /
Reflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. --
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; John Wiley & Sons, Inc.,
2019.
|
| Colección: | Innovation, entrepreneurship and management series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Augmented customer strategy : |b CRM in the digital age / |c edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz. |
| 264 | 1 | |a London, UK : |b ISTE, Ltd. ; |a Hoboken, NJ : |b John Wiley & Sons, Inc., |c 2019. | |
| 300 | |a 1 online resource (xx, 295 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Innovation, entrepreneurship and management series | |
| 505 | 0 | |a Customer Strategies in the Face of New Technological, Social and Environmental Challenges / Gilles N'Goala -- Brand Practices Faced with Augmented Consumers / Nathalie Fleck, Laure Ambroise -- The Augmented Customer Relationship: the Increasing Importance of the Customer's Role / Sylvie Llosa, Lionel Nicod --Innovation Augmented by the Customer: From Ideation to Diffusion / Thomas Ruspil, Cyrielle Vellera, Andreas Munzel -- The Customer's Voice: Toward New Listening Tools / Andreas Munzel, Jessie Pallud, Daria Plotkina -- Redesigning the Customer's Role in a Connected World / Pauline Folcher, Sarah Mussol, Gilles N'goala -- The Augmented Customer Experience: Between Humanity and Robotization? / Régine Vanheems -- Designing Your Customer Experience / Florence Jacob -- Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives? / Eric Julienne, Maud Damperat, Romain Franck -- Engaging Reciprocity from the Complainant Customer in the Digital Age / Françoise Simon -- The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era / Mathieu Lajante -- Data Marketing for Customer Intimacy / Grégoire Bothorel, Virginie Pez-Pérard -- The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices / Caroline Lancelot-Miltgen, Aïda Mimouni Chaabane, Virginie Pez-Pérard -- The Legal Basis for a Data Economy Based on Trust / Isabelle Landreau -- Information Systems Security: Challenges, Vulnerabilities and Tools / Philippe Cohard -- Organizing the Augmented Customer Relationship / Isabelle Prim-Allaz, Pierre Volle. | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 588 | 0 | |a Online resource; title from PDF title page (John Wiley, viewed April 30, 2019). | |
| 520 | |a Reflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. -- |c Edited summary from book. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Customer relations |x Management |x Data processing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 650 | 7 | |a Customer relations |x Management |x Data processing |2 fast | |
| 700 | 1 | |a N'Goala, Gilles, |e editor. | |
| 700 | 1 | |a Pez-Pérard, Virginie, |e editor. | |
| 700 | 1 | |a Prim-Allaz, Isabelle, |e editor. | |
| 758 | |i has work: |a Augmented customer strategy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGj3pfmVXQXfG4dXqqFkDq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Augmented customer strategy. |d London, UK : ISTE, Ltd. ; Hoboken, NJ : John Wiley & Sons, Inc., 2019 |z 1786303728 |z 9781786303721 |w (OCoLC)1090891491 |
| 830 | 0 | |a Innovation, entrepreneurship and management series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5761265 |z Texto completo |
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