Augmented customer strategy : CRM in the digital age /

Reflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: N'Goala, Gilles (Editor ), Pez-Pérard, Virginie (Editor ), Prim-Allaz, Isabelle (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, UK : Hoboken, NJ : ISTE, Ltd. ; John Wiley & Sons, Inc., 2019.
Colección:Innovation, entrepreneurship and management series.
Temas:
Customer relations > Management.
Customer relations > Management > Data processing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
Customer relations > Management > Data processing
Acceso en línea:Texto completo
Descripción
Sumario:Reflecting on the customer relationship, what it has become and what it will be tomorrow, this book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. --
Descripción Física:1 online resource (xx, 295 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1119618320
9781119618324
9781119618249
111961824X
9781119618263
1119618266

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