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Personal Video Messaging
Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text m...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated,
2019.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Dedication; Contents; Acknowledgments; About the Authors; Ethan Beute; Stephen Pacinelli; Introduction; Part 1 Why It's Time to Rehumanize Your Business; Chapter 1 The New Way to Communicate, Connect, and Convert; A Simple Video Makes a Big Difference; Video for Relationships, Not Just for Marketing; It's Like We've Already Met; Video Makes You More Familiar and Approachable; The Numbers: Video Email versus Traditional Email; The Stats, Claims, and Hype to Ignore; The One Question to Ask Yourself; Chapter 2 Email: The Indispensable, Broken Tool; "You've Got Mail."
- Alternatives to EmailThe Indispensable Tool; The Problem of (Over)crafting Your Emails; So, Emojis?; Repairing Email; Chapter 3 Video: The Personal, Rehumanizing Tool; Relationships Are the Whole Point; Millennia of Human Brain Training; Our Faces Speak the Same Language; The Eyes Have It; Talking With Your Hands; The Warmth of Your Smile; Outsmarting Our Mental Shortcuts; Chapter 4 Six Signs This New Approach Is for You and Your Business; Sign 1: You Teach, Train, Sell, or Serve; Sign 2: You Drive Opportunities Toward Face-to-Face Meetings; Sign 3: You Want to Improve Customer Experience
- Sign 4: You Risk Disintermediation by Web Apps, Tools, and AutomationsSign 5: You Benefit From Word of Mouth; Sign 6: You Win More Opportunities Face to Face; Six Signs That You Need Personal Video; Part 2 When to Rehumanize with Video; Chapter 5 Nine Stories of Sales Acceleration and Better Customer Experience; Author Dan Pink and Professor Dan Smith; The Most Important Sound in Any Language; Leadership, Video, and the Handwritten Note; Appreciation You Can Feel; More Sales Replies and Fewer Support Replies; Even More Success in Customer Success; The First Salesperson to Send 10,000 Videos
- A Sales Team That's Sent 10,000 VideosPersonal Touch, Faster Conversion, and More Referrals; It's Not About the Video; Chapter 6 Ten Times to Use Video Instead of Plain, Typed-Out Text; Top 10 Times Video Says It Better; When Not to Send Video; Part 3 How to Record and Send Videos; Chapter 7 Sending Video in Emails, Text Messages, and Social Messages; Three Ways to Send Video in Email; Screen Recording; Sending Videos by Text Messages; Sending Videos in Social Messages; Delivery, Filters, and Firewalls; The Video Viewing Experience; Face to Face in Any Channel
- Chapter 8 Why You're Not Sending Video and How to Get Comfortable on CameraWhy We Stop "Doing Video" Before We Even Start; You Look (and Sound) Great; You Know What to Say; Your Process Results From Execution; Seven Tips for Better Videos; You're Not Alone; Chapter 9 The Salesperson's Guide to Video Cameras; Video Camera Tips; Video Setup Tips; The Right Tool for the Right Job; Part 4 Improving Video Results; Chapter 10 How to Get More Opens, Plays, and Replies; Top Reasons for Video Email Underperformance; How to Get More Email Opens; How to Get More Video Plays