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Personal Video Messaging

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Beute, Ethan (Autor)
Otros Autores: Pacinelli, Steve
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated, 2019.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Cover; Title Page; Copyright; Dedication; Contents; Acknowledgments; About the Authors; Ethan Beute; Stephen Pacinelli; Introduction; Part 1 Why It's Time to Rehumanize Your Business; Chapter 1 The New Way to Communicate, Connect, and Convert; A Simple Video Makes a Big Difference; Video for Relationships, Not Just for Marketing; It's Like We've Already Met; Video Makes You More Familiar and Approachable; The Numbers: Video Email versus Traditional Email; The Stats, Claims, and Hype to Ignore; The One Question to Ask Yourself; Chapter 2 Email: The Indispensable, Broken Tool; "You've Got Mail." 
505 8 |a Alternatives to EmailThe Indispensable Tool; The Problem of (Over)crafting Your Emails; So, Emojis?; Repairing Email; Chapter 3 Video: The Personal, Rehumanizing Tool; Relationships Are the Whole Point; Millennia of Human Brain Training; Our Faces Speak the Same Language; The Eyes Have It; Talking With Your Hands; The Warmth of Your Smile; Outsmarting Our Mental Shortcuts; Chapter 4 Six Signs This New Approach Is for You and Your Business; Sign 1: You Teach, Train, Sell, or Serve; Sign 2: You Drive Opportunities Toward Face-to-Face Meetings; Sign 3: You Want to Improve Customer Experience 
505 8 |a Sign 4: You Risk Disintermediation by Web Apps, Tools, and AutomationsSign 5: You Benefit From Word of Mouth; Sign 6: You Win More Opportunities Face to Face; Six Signs That You Need Personal Video; Part 2 When to Rehumanize with Video; Chapter 5 Nine Stories of Sales Acceleration and Better Customer Experience; Author Dan Pink and Professor Dan Smith; The Most Important Sound in Any Language; Leadership, Video, and the Handwritten Note; Appreciation You Can Feel; More Sales Replies and Fewer Support Replies; Even More Success in Customer Success; The First Salesperson to Send 10,000 Videos 
505 8 |a A Sales Team That's Sent 10,000 VideosPersonal Touch, Faster Conversion, and More Referrals; It's Not About the Video; Chapter 6 Ten Times to Use Video Instead of Plain, Typed-Out Text; Top 10 Times Video Says It Better; When Not to Send Video; Part 3 How to Record and Send Videos; Chapter 7 Sending Video in Emails, Text Messages, and Social Messages; Three Ways to Send Video in Email; Screen Recording; Sending Videos by Text Messages; Sending Videos in Social Messages; Delivery, Filters, and Firewalls; The Video Viewing Experience; Face to Face in Any Channel 
505 8 |a Chapter 8 Why You're Not Sending Video and How to Get Comfortable on CameraWhy We Stop "Doing Video" Before We Even Start; You Look (and Sound) Great; You Know What to Say; Your Process Results From Execution; Seven Tips for Better Videos; You're Not Alone; Chapter 9 The Salesperson's Guide to Video Cameras; Video Camera Tips; Video Setup Tips; The Right Tool for the Right Job; Part 4 Improving Video Results; Chapter 10 How to Get More Opens, Plays, and Replies; Top Reasons for Video Email Underperformance; How to Get More Email Opens; How to Get More Video Plays 
500 |a How to Keep People Engaged in Your Videos 
520 |a Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos--and when to replace some of your plain, typed-out communication with webcam and smartphone recordings. • Restore face-to-face communication for clarity and connection • Add a personal, human touch to your emails and other messages • Meet people who've sent thousands of videos • Learn to implement your own video habit in an easy, time-saving way • Boost your replies, appointments, conversion, referrals, and results dramatically If you're ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Internet marketing. 
650 0 |a Internet videos. 
650 0 |a Customer relations. 
650 6 |a Marketing sur Internet. 
650 6 |a Vidéos sur Internet. 
650 7 |a Customer relations  |2 fast 
650 7 |a Internet marketing  |2 fast 
650 7 |a Internet videos  |2 fast 
700 1 |a Pacinelli, Steve. 
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