Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content.

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consum...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moriuchi, Emi
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2019.
Edición:2nd ed.
Temas:
Internet advertising.
Social media > Marketing.
Online social networks in business.
Publicité sur Internet.
Réseaux sociaux dans les affaires.
Internet advertising
Online social networks in business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Social Media Marketing: Strategies in Utilizing Consumer-Generated Content; Contents; Preface; Acknowledgments.; Chapter 1: What Is Consumer-Generated Content?; Chapter 2: Consumer-Generated Content and Web 2.0; Chapter 3: Trustworthiness of Consumer-Generated Content; Chapter 4: A Cross-National Perspective on Consumer-Generated Content; Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content; Chapter 6: Optimizing Consumer-Generated Content; References; Bibliography; About the author; Index; Ad Page; Back Cover

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