Cargando…
Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content.
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consum...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2019.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1096537738 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 190413s2019 nyu o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d DEBBG |d OCLCQ |d LOA |d OCLCO |d K6U |d OCLCF |d SFB |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9781948976794 | ||
| 020 | |a 194897679X | ||
| 029 | 1 | |a AU@ |b 000065929664 | |
| 035 | |a (OCoLC)1096537738 | ||
| 050 | 4 | |a HF6146.I58 |b .M675 2019 | |
| 082 | 0 | 4 | |a 659.144 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Moriuchi, Emi. | |
| 245 | 1 | 0 | |a Social Media Marketing, Second Edition : |b Strategies in Utilizing Consumer-generated Content. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Business Expert Press, |c 2019. | ||
| 300 | |a 1 online resource (167 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Social Media Marketing: Strategies in Utilizing Consumer-Generated Content; Contents; Preface; Acknowledgments.; Chapter 1: What Is Consumer-Generated Content?; Chapter 2: Consumer-Generated Content and Web 2.0; Chapter 3: Trustworthiness of Consumer-Generated Content; Chapter 4: A Cross-National Perspective on Consumer-Generated Content; Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content; Chapter 6: Optimizing Consumer-Generated Content; References; Bibliography; About the author; Index; Ad Page; Back Cover | |
| 520 | |a Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies' marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers' voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers' psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Online social networks in business. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Réseaux sociaux dans les affaires. | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Online social networks in business |2 fast | |
| 758 | |i has work: |a Social Media Marketing, Second Edition (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYWBdqck4k4CwkMyw6MCHC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Moriuchi, Emi. |t Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content. |d New York : Business Expert Press, ©2019 |z 9781948976787 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5746738 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5746738 | ||
| 994 | |a 92 |b IZTAP | ||