An Overview of The Public Relations Function, second Edition

This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bowen, Shannon A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2019.
Edición:2nd ed.
Colección:Public relations collection.
Temas:
Corporations > Public relations.
Public relations.
Sociétés > Relations publiques.
Relations publiques.
public relations.
Corporations > Public relations
Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; An Overview of the Public Relations Function; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Part 1 Mastering the Principles; Chapter 1 Why Do Public Relations?; Chapter 2 What Is Public Relations?; Chapter 3 Models of Public Relations and Its Subfunctions; Chapter 4 The Management Function of Public Relations; Part 2 Organizations and Processes; Chapter 5 Organizational Factors, Culture, Character, and Structure; Chapter 6 How Public Relations Contributes to Organizational Effectiveness; Chapter 7 Managing Stakeholders and Publics
  • Chapter 8 Public Relations ResearchChapter 9 The Public Relations Process-"RACE".; Part 3 Advanced Practices in Public Relations Management; Chapter 10 Issues Management and Sectors of the Public Relations Industry; Chapter 11 Ethics, Counseling Roles, Leadership, and Moral Analyses; Chapter 12 Organizational Effectiveness: Excellence in Public Relations Management; Notes; References; About the Authors; Index; Ad Page; Back Cover

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