An Overview of The Public Relations Function, second Edition

This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, r...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bowen, Shannon A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2019.
Edición:2nd ed.
Colección:Public relations collection.
Temas:
Corporations > Public relations.
Public relations.
Sociétés > Relations publiques.
Relations publiques.
public relations.
Corporations > Public relations
Public relations
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000 4500
001 EBOOKCENTRAL_on1089591894
003 OCoLC
005 20240329122006.0
006 m o d
007 cr |n|---|||||
008 190309s2019 nyu ob 001 0 eng d
040 |a EBLCP  |b eng  |e pn  |c EBLCP  |d NYBEP  |d OCLCO  |d OCLCF  |d UWO  |d OCLCQ  |d LIP  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCQ 
019 |a 1110597850 
020 |a 9781949443677 
020 |a 1949443671 
020 |a 9781949443660  |q (print) 
020 |a 1949443663 
029 1 |a AU@  |b 000065929677 
035 |a (OCoLC)1089591894  |z (OCoLC)1110597850 
050 4 |a HD59  |b .B69 2019eb 
082 0 4 |a 659.2  |2 23 
049 |a UAMI 
100 1 |a Bowen, Shannon A. 
245 1 3 |a An Overview of The Public Relations Function, second Edition 
250 |a 2nd ed. 
260 |a New York :  |b Business Expert Press,  |c 2019. 
300 |a 1 online resource (197 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
505 0 |a Cover; An Overview of the Public Relations Function; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Part 1 Mastering the Principles; Chapter 1 Why Do Public Relations?; Chapter 2 What Is Public Relations?; Chapter 3 Models of Public Relations and Its Subfunctions; Chapter 4 The Management Function of Public Relations; Part 2 Organizations and Processes; Chapter 5 Organizational Factors, Culture, Character, and Structure; Chapter 6 How Public Relations Contributes to Organizational Effectiveness; Chapter 7 Managing Stakeholders and Publics 
505 8 |a Chapter 8 Public Relations ResearchChapter 9 The Public Relations Process-"RACE".; Part 3 Advanced Practices in Public Relations Management; Chapter 10 Issues Management and Sectors of the Public Relations Industry; Chapter 11 Ethics, Counseling Roles, Leadership, and Moral Analyses; Chapter 12 Organizational Effectiveness: Excellence in Public Relations Management; Notes; References; About the Authors; Index; Ad Page; Back Cover 
520 3 |a This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. 
504 |a Includes bibliographical references and index. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Corporations  |x Public relations. 
650 0 |a Public relations. 
650 6 |a Sociétés  |x Relations publiques. 
650 6 |a Relations publiques. 
650 7 |a public relations.  |2 aat 
650 7 |a Corporations  |x Public relations  |2 fast 
650 7 |a Public relations  |2 fast 
776 0 8 |i Print version:  |a Bowen, Shannon A.  |t An Overview of The Public Relations Function, second Edition.  |d New York : Business Expert Press, ©2019  |z 9781949443660 
830 0 |a Public relations collection.  |x 2157-3476 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5722990  |z Texto completo 
936 |a BATCHLOAD 
938 |a Business Expert Press  |b BEPR  |n 9781949443677 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL5722990 
994 |a 92  |b IZTAP 

Ejemplares similares