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An Overview of The Public Relations Function, second Edition

This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, r...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bowen, Shannon A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2019.
Edición:2nd ed.
Colección:Public relations collection.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
Descripción Física:1 online resource (197 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781949443677
1949443671
9781949443660
1949443663