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Business Cases That Get Results

In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marshall, Carrie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Swindon : BCS Learning & Development Limited, 2019.
Temas:
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Cover; Copyright Page; CONTENTS; AUTHOR; PREFACE; 1 INTRODUCTION: WHAT IS A BUSINESS CASE?; KEY TAKEAWAYS; 2 THE KEY QUESTIONS YOUR CASE NEEDS TO ANSWER; WHAT IS THE NEED THAT YOUR BUSINESS CASE ADDRESSES?; WHAT EVIDENCE DO YOU HAVE TO DEMONSTRATE THE NEED?; WHAT ARE YOU PROPOSING TO DO TO MEET THE NEED?; WHAT ARE THE OTHER OPTIONS?; HOW DOES YOUR BUSINESS CASE FIT WITH THE APPROPRIATE MISSION, STRATEGY AND VALUES?; WHAT DISBENEFITS ARE THERE?; HOW WILL YOU KNOW YOU'VE ACHIEVED WHAT YOU SET OUT TO DO?; HOW LONG WILL IT TAKE TO IMPLEMENT?; WHAT ARE THE KNOWN UNKNOWNS?; WHAT DO YOU NEED?
  • WHAT WILL THE IMPACT ON THE BUSINESS BE?KEY TAKEAWAYS; 3 THE IMPORTANCE OF IDENTIFYING EVERY STAKEHOLDER; STAKEHOLDER IDENTIFICATION; WINNING OVER STAKEHOLDERS; KEY TAKEAWAYS; 4 HOW TO STRUCTURE YOUR BUSINESS CASE; HOW TO PRESENT YOUR BUSINESS CASE FOR A LARGE PROJECT; THINGS TO CONSIDER WHEN YOU WRITE YOUR BUSINESS CASE; KEY TAKEAWAYS; 5 BENEFITS AND OUTCOME ANALYSIS; WHAT BENEFITS MEAN IN A BUSINESS CASE; MAKING SOFT BENEFITS HARDER; MONEY, MONEY, MONEY; ANALYSING OUTCOMES; KEY TAKEAWAYS; 6 THINKING ABOUT RISKS; POLITICAL RISKS; ECONOMIC RISKS; SOCIAL RISKS; TECHNOLOGICAL RISKS; LEGAL RISKS
  • ENVIRONMENTAL RISKSHOW TO PRESENT RISKS IN A BUSINESS CASE; KEY TAKEAWAYS; 7 ROI: WHAT IT IS AND WHY YOU NEED TO SHOW IT; ROI BASICS; EXPECT THE UNEXPECTED; OTHER FINANCIAL MEASURES; KEY TAKEAWAYS; 8 INTERNAL OPPOSITION: THE ENEMY IN THE RANKS; FEAR OF CHANGE; FORCE OF HABIT; LACK OF KNOWLEDGE; KEY TAKEAWAYS; 9 MAKING YOUR CASE WITH A PRESENTATION; THE RULE OF THREE; THREE IS THE MAGIC NUMBER; EXPECT THE UNEXPECTED; KEY TAKEAWAYS; 10 THE IMPORTANCE OF EDITING; KEY QUESTIONS TO ASK AS YOU EDIT; HOW TO MAKE YOUR BUSINESS CASE BETTER DURING THE EDITING PROCESS; PEER REVIEW; KEY TAKEAWAYS
  • 11 SUBMITTING YOUR BUSINESS CASEWHO SHOULD YOU SUBMIT YOUR CASE TO?; WHAT SHOULD YOUR BUSINESS CASE INCLUDE?; HOW SHOULD YOU FORMAT YOUR BUSINESS CASE?; WHEN SHOULD YOU SUBMIT YOUR BUSINESS CASE?; KEY TAKEAWAYS; 12 AFTERWORD; REFERENCES; INDEX; Back Cover