Cargando…
Presentation Planning and Media Relations for the Pharmaceutical Industry
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton :
Routledge,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half Title; Title; Copyright; Contents; List of figures; Preface; Acknowledgements; Part I Preparing and Delivering Formal Presentations; Introduction to Part I; 1 Learning and Communication; Communication objectives; The main problems in communication; The importance of values; The message being transmitted; The filters through which the message passes; Methods of communication; The environment; How can we communicate more effectively?; Points to remember; The listeners' point of view; 2 Preparing your Presentation; What should you prepare?; Studying your audience; Title; Structure
- Preparing your notesAssembling your notes; Preparing yourself; Speaking to foreign and mixed audiences; Preparing a speech in note form; Dos and don'ts for speakers; 3 Beginning your Presentation; Your three objectives and how to achieve them; Conclusion; 4 Conducting your Presentation; Your four objectives and how to achieve them; Dealing with questions; 5 Ending your Presentation; Your objectives at the end; Asking for action; Closing techniques; Conclusion; 6 Using Visual Aids; Characteristics of good visual aids; Types of visual aid; Approaches to different media; Size; Colour; Legibility
- Numbers, statistics and financial dataDos and don'ts; Summary; 7 Video Conferencing; Technical factors; Social skills; An example of video conferencing facilities; Conclusion; Appendix to Part I Audio-Visual Projection; Room facilities; Seating plan and screen type; Screen and image size; Two-image presentations; Loudspeaker location; Projector location; Part II Handling the Media; Introduction to Part II; 8 Facing the Media; Factors in favour; Factors against; Co-operating with the media; 9 Dealing with the Press; The conventions; Avoiding misrepresentation; Features for publication
- Some real- life case studiesDealing with the press: a checklist; 10 Preparing for a Television Interview; Deciding to do the interview; Gathering information from the media; Preparing yourself; Anticipating the interviewer's approach; Dress and appearance; Dealing with crisis; 11 The Day of the Interview; Getting to the television studio; What to expect; Who does what; Your notes; Voice test; Nerves; Verbal behaviour on camera; Physical behaviour on camera; Some teletips; 12 Handling the Television Interview; Exploiting silence; Dealing with questions; Developing a positive approach
- Verbal styleMannerisms; Some more teletips; Self-assessment; Different types of television interview; 13 Preparing for and Handling a Radio Interview; Differences between radio and television; Know your audience; Preparing for a radio interview; Handling the radio interview; Types of radio interview; Five tips for radio interviewees; 14 Guidelines for Media Interviews; Legal guidelines for radio and television interviews; Robin Day's Code for television interviewers; Fourteen ways to deal with the press; Talking to reporters: a glossary of terms; Complaints; Final checklist