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EBOOKCENTRAL_on1082978300 |
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20240329122006.0 |
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m o d |
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190119s2018 xx o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d AU@
|d OCLCQ
|d REDDC
|d OCLCO
|d OCLCL
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| 020 |
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|a 9781351773140
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| 020 |
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|a 1351773143
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| 035 |
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|a (OCoLC)1082978300
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|a HF6161.D7
|b .L537 2018
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| 082 |
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|a 658.452024615
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Lidstone, John.
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| 245 |
1 |
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|a Presentation Planning and Media Relations for the Pharmaceutical Industry
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| 260 |
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|a Milton :
|b Routledge,
|c 2018.
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| 300 |
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|a 1 online resource (164 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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| 505 |
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|a Cover; Half Title; Title; Copyright; Contents; List of figures; Preface; Acknowledgements; Part I Preparing and Delivering Formal Presentations; Introduction to Part I; 1 Learning and Communication; Communication objectives; The main problems in communication; The importance of values; The message being transmitted; The filters through which the message passes; Methods of communication; The environment; How can we communicate more effectively?; Points to remember; The listeners' point of view; 2 Preparing your Presentation; What should you prepare?; Studying your audience; Title; Structure
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| 505 |
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|a Preparing your notesAssembling your notes; Preparing yourself; Speaking to foreign and mixed audiences; Preparing a speech in note form; Dos and don'ts for speakers; 3 Beginning your Presentation; Your three objectives and how to achieve them; Conclusion; 4 Conducting your Presentation; Your four objectives and how to achieve them; Dealing with questions; 5 Ending your Presentation; Your objectives at the end; Asking for action; Closing techniques; Conclusion; 6 Using Visual Aids; Characteristics of good visual aids; Types of visual aid; Approaches to different media; Size; Colour; Legibility
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| 505 |
8 |
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|a Numbers, statistics and financial dataDos and don'ts; Summary; 7 Video Conferencing; Technical factors; Social skills; An example of video conferencing facilities; Conclusion; Appendix to Part I Audio-Visual Projection; Room facilities; Seating plan and screen type; Screen and image size; Two-image presentations; Loudspeaker location; Projector location; Part II Handling the Media; Introduction to Part II; 8 Facing the Media; Factors in favour; Factors against; Co-operating with the media; 9 Dealing with the Press; The conventions; Avoiding misrepresentation; Features for publication
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| 505 |
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|a Some real- life case studiesDealing with the press: a checklist; 10 Preparing for a Television Interview; Deciding to do the interview; Gathering information from the media; Preparing yourself; Anticipating the interviewer's approach; Dress and appearance; Dealing with crisis; 11 The Day of the Interview; Getting to the television studio; What to expect; Who does what; Your notes; Voice test; Nerves; Verbal behaviour on camera; Physical behaviour on camera; Some teletips; 12 Handling the Television Interview; Exploiting silence; Dealing with questions; Developing a positive approach
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| 505 |
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|a Verbal styleMannerisms; Some more teletips; Self-assessment; Different types of television interview; 13 Preparing for and Handling a Radio Interview; Differences between radio and television; Know your audience; Preparing for a radio interview; Handling the radio interview; Types of radio interview; Five tips for radio interviewees; 14 Guidelines for Media Interviews; Legal guidelines for radio and television interviews; Robin Day's Code for television interviewers; Fourteen ways to deal with the press; Talking to reporters: a glossary of terms; Complaints; Final checklist
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| 500 |
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|a Appendix to Part II Training in Media Relations
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Advertising
|x Drugs
|x Planning.
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| 650 |
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0 |
|a Television advertising
|x Planning.
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| 650 |
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0 |
|a Teleconferencing
|x Planning.
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| 650 |
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6 |
|a Médicaments
|x Publicité
|x Planification.
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| 650 |
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6 |
|a Publicité télévisée
|x Planification.
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| 650 |
|
6 |
|a Téléconférences
|x Planification.
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| 758 |
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|i has work:
|a Presentation planning and media relations for the pharmaceutical industry (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCG8GkBK83R4ryWkYvQGXbb
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Lidstone, John.
|t Presentation Planning and Media Relations for the Pharmaceutical Industry.
|d Milton : Routledge, ©2018
|z 9781138708570
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5631793
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL5631793
|
| 994 |
|
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|a 92
|b IZTAP
|
