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Here's the pitch : the amazing, true, new, and improved story of baseball and advertising /
In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a n...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lincoln :
University of Nebraska Press,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : here's the pitch!
- Hustlers, hucksters, and snake oil salesmen : two industries emerge
- "It pays to be personal" : baseball and endorsement advertising in the first golden age
- Breakfast of champions : tales of depression era baseball and advertising
- Pitching in black and white : baseball, advertising, and the color line
- Baseball, hotdogs, apple pie, and Chevrolet ... and beer, cigarettes, cat food, and margarine : tales of television advertising
- "Let's just say it works for me" : Major League Baseball, Viagra, and the business of pharmaceutical advertising
- Four things we love : advertising, identity, Big Papi and the image of the Afro-Latino ballplayer
- "Driven" to "RE2PECT" : Derek Jeter and the (re)branding of "all-American"
- Epilogue : pitching in the future game.