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Battle to do good : inside McDonalds sustainability journey /
In The Battle to Do Good, former McDonald's Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant's decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald,
2019.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Cover; THE BATTLE TO DO GOOD; THE BATTLE TO DO GOOD: Inside McDonald's Sustainability Journey; Copyright; Contents; List of Figures; About the Author; Acknowledgments; Introduction: From Defense to Offense; Taking on the Fuzziness of Sustainability; The Origins of Societal Clashes; Leading Change; Hard Knock Nuggets; 1. The Battle Against Waste: McDonald's First Societal Clash; Trash and a Clamshell; Saving the Polystyrene Foam Clamshell; The Wolf in the Hen House; The Tree Huggers Arrive; What Is the Right Thing to Do?; No Beige Solutions; Postscript: Shedding 300 Million Pounds
- How to Establish PartnershipsHow to Choose a Partner; 2. The Battle for Farm Animals: How Animal Welfare Is Transformed; The Dying Pig in the Aisle; The World's Biggest PR Disaster Spurs Change; A Rumpled Activist, a Big-Time Lawyer, and an Autistic Animal Scientist Change Animal Agriculture History; Temple Grandin Woos McDonald's Suppliers; The Three Ps: Passion, Patience, and Persistence; 3. The Battle of Extremism: McCruelty: Meat Is Murder; How to Develop a Counterstrategy?; Develop a Set of Principles; Establish a Blue-Ribbon Panel; Public Relations Piñata; Does PETA Deserve Some Credit?
- Ideas to Neutralize the Extremist4. The Battle to Be Proactive: Happy Meal Toys and the Ups and Downs of Anticipatory Issues Management; The AIM Evangelist Meets the Global Safety Officer; The Limits of AIM; Getting Ahead of Issues; 5. The Battle of the Waistline and Brand Health: The Obesity Dilemma and a Healthier Happy Meal; There's a Hole in the Roof; An Avalanche Hits the Happy Meal; The Unhappy Meal: From the Edge of a Cliff to Society Friendly; The Death and Resurrection of Brand Trust; Brand and Business Inextricably Linked
- 6. The Battle for a Sustainable Supply Chain: From Silence to Sustainable Fish, Less Polluting Hogs, and Better Lives for Tomato PickersGetting Beyond Ragtag Corporate Responsibility; The Next Step: The Natural Step; Karl-Henrik Robért and the Four System Conditions; The Fourth Element of Supply Chain Introduced to Chilling Silence; Can We Make the Filet-O-Fish Sustainable?; Converting a Hog Supplier From Bad to Good; The Houdini of Sustainability; Hearing From the Voice of God; The Power of the Slippery Slope; The Tough CIW Leader; Another Truth Tour
- Mixed Progress With the Fourth Element of SustainabilityManaging a Sustainable Supply Chain; 7. The Battle for Values: Can You Etch Them in Stone?; Squabbling Over the Importance of Values; Revealing McDonald's Values; Integrating Our Values; Keeping Values Alive; 8. The Battle Goes to the Board Room: A Shareholder Proposal Makes a Difference; Shareholders Focus on Pesticides; Shareholders Make Demands; Seeking Compromise Is Good; Lessons for Engaging With Investors-and for Investors to Engage With Companies; 9. The Battle for the Amazon Rainforest: How Greenpeace Chickens Changed McDonald's