Battle to do good : inside McDonalds sustainability journey /

In The Battle to Do Good, former McDonald's Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant's decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Langert, Bob (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald, 2019.
Edición:First edition.
Temas:
McDonald's Corporation.
McDonald's Corporation
Fast food restaurants > United States > Management.
Social responsibility of business.
Sustainable development.
Restaurants-minute > États-Unis > Gestion.
Entreprises > Responsabilité sociale.
Développement durable.
sustainable development.
Business ethics & social responsibility.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industries > General.
Fast food restaurants > Management
Social responsibility of business
Sustainable development
Empreses > Responsabilitat social.
Desenvolupament sostenible.
Restauració ràpida > Estats Units d'Amèrica > Direcció i administració.
United States
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:In The Battle to Do Good, former McDonald's Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant's decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.
Descripción Física:1 online resource (xvi, 264 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781787568150
1787568156
9781787568174
1787568172

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