Cargando…
Handbook of Advances in Marketing in an Era of Disruptions : Essays in Honour of Jagdish N. Sheth.
A volume of essays on advances in marketing from leading global marketing scholars.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
SAGE Publications,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1080433119 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 181229s2018 ii ob 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d UKMGB |d AU@ |d OCLCQ |d LOA |d OCLCO |d OCLCF |d K6U |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL | ||
| 015 | |a GBB8O1040 |2 bnb | ||
| 016 | 7 | |a 019187245 |2 Uk | |
| 020 | |a 9789352808199 | ||
| 020 | |a 9352808193 | ||
| 020 | |a 9789352808182 | ||
| 020 | |a 9352808185 | ||
| 020 | |z 9789352809585 |q (hbk.) | ||
| 029 | 1 | |a UKMGB |b 019187245 | |
| 029 | 1 | |a AU@ |b 000069393062 | |
| 035 | |a (OCoLC)1080433119 | ||
| 037 | |a 9789352808182 |b Ingram Content Group | ||
| 050 | 4 | |a HF5415 |b .H363 2019 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Parvatiyar, Atul. | |
| 245 | 1 | 0 | |a Handbook of Advances in Marketing in an Era of Disruptions : |b Essays in Honour of Jagdish N. Sheth. |
| 260 | |a New Delhi : |b SAGE Publications, |c 2018. | ||
| 300 | |a 1 online resource (693 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; List of Tables; List of Figures; List of Abbreviations; Foreword: My Reflections about Jagdish Sheth; Preface; PART I: Rethinking and Re-envisioning Marketing; Chapter 1: Reimagine Marketing; Chapter 2: Daring to Understand and Change Thinking; Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s; Chapter 4: Advancing the Study of Marketing's Impactson Society; Chapter 5: Sh ould Government Regulate Questionable Goods and Services?; Chapter 6: The Historical Roots of Marketing's Badge of Infamy | |
| 505 | 8 | |a PART II: Marketing for a Better WorldChapter 7: Environmental Sustainability Innovations, Sustainability Stakeholders and the Triple Bottom Line; Chapter 8: Building Sustainable and Socially Impactful Businesses at the Ba se of the Pyramid; Chapter 9: From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being; Chapter 10: Sustainability as a Key Component of Marketing Strategy: A Societal Approach; Chapter 11: Pioneering Research on Sustainability; PART III: Managing Marketing in a Turbulent World | |
| 505 | 8 | |a Chapter 12: Organizing Marketing for an Era of Digital TurbulenceChapter 13: Harnessing Disruptions for Marketing Strategies; Chapter 14: Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs; Chapter 15: Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marke ting Functions; Chapter 16: Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Me dia; Chapter 17: Increasing Marketing's Impact:Making Everyone a Marketer | |
| 505 | 8 | |a PART IV: Enhancing Customer Ex perience and ValueChapter 18: Innovating the Customer Experience; Chapter 19: Customer Centricity in the Digital Age: Rediscovering Value; Chapter 20: The Contextual Nature of Value in Use; Chapter 21: Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Propo sal for a Generic Process; Chapter 22: The 4 As of Marketing Framework and Social Network Platforms; Chapter 23: Value of Outsourcing Salesand Marketing by CPG Companies in the Age of R etail Disruptions; PART V: Understanding and Managing Customers | |
| 505 | 8 | |a Chapter 24: Organizational Buying Behaviour: Where We Have Been and Where We Need to Go InChapter 25: Practical Tools and Frameworks for Customer Management in Business Marketing; Chapter 26: Interactivity and Int ernational Business; Chapter 27: Are You Ready for Relationship Marketing? It Is a Business Challenge; Chapter 28: Trust in Persons, Organizations and Systems; Chapter 29: Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact; PART VI: Marketing Technologies, Analytics and Research Metho ds | |
| 500 | |a Chapter 30: The Evolution of M arketing Technology | ||
| 520 | |a A volume of essays on advances in marketing from leading global marketing scholars. | ||
| 504 | |a Includes bibliographical references. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 700 | 1 | |a Sisodia, Rajendra. | |
| 758 | |i has work: |a Handbook of advances in marketing in an era of disruptions (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6kPcDCJC6xXHtqWC3w3P |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Parvatiyar, Atul. |t Handbook of Advances in Marketing in an Era of Disruptions : Essays in Honour of Jagdish N. Sheth. |d New Delhi : SAGE Publications, ©2018 |z 9789352809585 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5625052 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 994 | |a 92 |b IZTAP | ||