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Handbook of Advances in Marketing in an Era of Disruptions : Essays in Honour of Jagdish N. Sheth.
A volume of essays on advances in marketing from leading global marketing scholars.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
SAGE Publications,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A volume of essays on advances in marketing from leading global marketing scholars. |
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| Notas: | Chapter 30: The Evolution of M arketing Technology |
| Descripción Física: | 1 online resource (693 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9789352808199 9352808193 9789352808182 9352808185 |