Cargando…

Marketing As an Integrator in Integrated Health

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Keeling, Debbie
Otros Autores: Stern, Philip, Ruyter, Ko de
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, West Yorkshire : Emerald Publishing Limited, 2018.
Colección:European Journal of Marketing Ser.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; SENIOR ADVISORY BOARD; Guest editorial; "I just don't feel like myself anymore": putting the patient's voice into integrated care; PRACTITIONER COMMENTARY; Collaborative authenticity; PRACTITIONER COMMENTARY; Incorporating digital self-services into integrated mental health care: a physician's perspective; PRACTITIONER COMMENTARY; A paradoxical dynamic in a service labyrinth : insights from HIV care; COMMENTARY