Entering the Chinese e-Merging Market

Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the reces...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krokou, Danai
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2018.
Temas:
Electronic commerce > China.
Commerce électronique > Chine.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic commerce
China
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Introduction; China's E-Tail Revolution: Why China and Why Sell Online; Online Consumer Behavior in China; What Do They Value Most?; How to Market Your Products and Services Online; The Big Two: WeChat and Sina Weibo; How to Market on WeChat; How to Market on Weibo; The Taobao Phenomenon: Can You Beat the Giant?; How to Sell Online; Alternative Solutions; Payment Methods; Digital Laws and Regulations in China; Key Strategies for Different Company Types; Managing Practical Challenges; The Future of E-Commerce and Technology in China; The Future of Chinese Retail
  • China Going GlobalFinal Thoughts and Recommendations; 2018 Digital China in Numbers; Useful Links & References; Bibliography; About the Author; Index; Adpage; Backcover

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