Cargando…
Business Hack : the Wealth Dragon Way to Build a Successful Business in the Digital Age.
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using soc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; About the Author; Introduction: My Business Journey; Part I The Old Rules; Chapter 1 Your Business and Products; What is Your Business?; The Definition of a Business; Choosing the Right Product or Service; Selling Information; Taking your Product to Market; Chapter 2 Sales and Marketing; The AIDA Marketing Formula; Basic Sales Techniques; Back to Being a Kid; The Deal-Closing Triangle; The MPST Process for Successful Selling; Chapter 3 Building Your Sales Machine; Advertising ROI (Return on Investment); The Learning Process
- FunnelsConversion Strategies; Generating Traffic; Exposure and Engagement; Test and Measure; Chapter 4 The Psychology of Selling; The Sales Mindset; Communication; Convincer Strategies; Part II The New Rules; Chapter 5 The Digital Revolution; Anything can be Sold Online; Online to Offline or Online to Online; Online Business is the New Normal; Chapter 6 Your Online Presence; Your Websites; Your Social Media Platforms; Making your Social Media Feeds Relevant; Chapter 7 The Power of Social Media; A Closer Customer Relationship; Managing your Online Reputation; The Power of Viral Marketing
- Chapter 8 A Guide to Building Successful Social Media CampaignsFacebook; Twitter; Instagram; YouTube; LinkedIn; Google; The Unparalleled Power of Google and Facebook; Chapter 9 Branding in the Digital Age; Brand You; Building your Brand Awareness; Do you have a Business or a Brand?; Turning a Brand into a Business; How to Become a Social Media Influencer; YouTube Stars; Chapter 10 Cautionary Tales (Adapt or Die!); Blockbuster vs Netflix; Barnes & Noble vs Amazon; HMV vs iTunes, Spotify, Deezer, etc.; Part III The Future Rules; Chapter 11 Predicting Future Trends
- Out with the Old, in with the NewThe AI Revolution; Think Laterally; Who Wants to Live Forever?; Who's the Expert Now?; Which Future?; Disrupting the Market; The Power of Algorithms; Beyond the Digital Age; Chapter 12 Don't Become a Human Bot!; Part IV Their Rules (Case Studies); Chapter 13 Case Studies; Paying it Forward; Christina: Cypriot-based Events Organiser; Lin: ""East Meets West"" Business Connections; Andrew: Scaling Up a Security Business; Janet: From Retail Assistant to Personal Branding Consultant; Kay: Malaysian Boutique Hotel Business
- Tara: Weight Loss Expert and Video Marketing ConsultantSophia: Life Coach; Yasmin: Executive Coach; George: Security Adviser and Mentor; Final Word: Your Business Story; Index; EULA