Feminist Perspectives on Advertising : What's the Big Idea?.

This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Antunovic, Dunja
Otros Autores: Chen, Li, Collins, Janice Marie, Davis, Patricia G., Diabah, Grace, Golombisky, Kim, Houston, Ella, Liebler, Carol M., Kilbourne, Jean
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, 2018.
Temas:
Advertising > Social aspects.
Advertising and women.
Feminist theory.
Publicité > Aspect social.
Publicité et femmes.
Théorie féministe.
Advertising and women
Advertising > Social aspects
Feminist theory
Acceso en línea:Texto completo

MARC

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049 |a UAMI 
100 1 |a Antunovic, Dunja. 
245 1 0 |a Feminist Perspectives on Advertising :  |b What's the Big Idea?. 
260 |a Lanham :  |b Lexington Books,  |c 2018. 
300 |a 1 online resource (397 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
505 0 |a Cover; Feminist Perspectives on Advertising; Feminist Perspectives on Advertising: What's the Big Idea?; Copyright page; Contents; Acknowledgments; Foreword; Historicize This!; Chapter 1; An Introduction to Some Big Ideas for Critical Feminist Advertising Studies; Preview of Chapters; References; Chapter 2; From Aunt Jemima to Beyoncé; Unruly Bodies: The Discursive Contours of Black Women's Brand Representation; Technology, Consumer Agency, and Black Women's Images in the Contemporary Era; Conclusion; Notes; References; Chapter 3; Black Women's Hair Politics in Advertising 
505 8 |a Black Feminist ThoughtBlack Hair Care Advertising Research; Disciplinary Perspectives on U.S. Black Women's Hair Politics; The Intersection of Advertising and Black Hair Politics; Conclusion; References; Chapter 4; Driving Her to Distraction; Modernity, Mobility, and Women's Desires; Discourse Analysis and Popular Magazines; Driving, Distractions, and Desires; Disciplinary Distractions and Paradoxical Promises; References; Advertising Body Politics; Chapter 5; Lesbian Consumers and the Myth of an LGBT Consumer Market; Separating the Movement From the Market; The Realities of the Dream Market 
505 8 |a Tapping Into the Lesbian Identity and Experience in the MarketplaceKicking Glass for Lesbian Visibility in the Marketplace; References; Chapter 6; Women Who Experience Depression Interpret Advertising Representations of Women with Depression; Feminist Disability Studies; Depression Advertising; Mind and Rethink Charities: "Get Well Soon Card"; Wellbutrin XL: "I'm Ready to Experience Life"; Samhsa and the Ad Council: "Help Support a Friend"; Conclusion; References; Chapter 7; Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked 
505 8 |a Middle-Aged Women as Stereotyped or AbsentPolitics of In/visibility; The Special Operations of Antiaging Messages; I Can't Believe My Eyes; An Accidental Politics of the Unmarked; References; Chapter 8; Corporeal Commodification; ChinesE Femininity; Meinu Jingji: Beauty as Capital; Women in Contemporary Chinese Advertising; Displaying Women for Public Consumption; A Feminist Ethnography; Macau: High Stakes and High Heels; Chinajoy, Where "Booth Babes" Abound; The Embodied Labor of Corporeal Commodification; Conclusion; Notes; References; Media Reps; Chapter 9 
505 8 |a Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005In Conversation With Other Studies; (Problems With) Operational Definitions; Hypotheses; The Study; Results; Discussion; Representing; Note; References; Chapter 10; The Modern Man in Ghanaian Radio Adverts; Men and Masculinities in the GhanAian Sociocultural Context; Poststructuralism, Feminism, and Men and Masculinites in Ghana; The Study Details; Representations of Modern Man; Summary and Conclusions; References; Chapter 11; Woman as Product Stand-In; Literature; The Study 
500 |a The Exemplar Ads and Message Formulation 
520 |a This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Advertising  |x Social aspects. 
650 0 |a Advertising and women. 
650 0 |a Feminist theory. 
650 6 |a Publicité  |x Aspect social. 
650 6 |a Publicité et femmes. 
650 6 |a Théorie féministe. 
650 7 |a Advertising and women  |2 fast 
650 7 |a Advertising  |x Social aspects  |2 fast 
650 7 |a Feminist theory  |2 fast 
700 1 |a Chen, Li. 
700 1 |a Collins, Janice Marie. 
700 1 |a Davis, Patricia G. 
700 1 |a Diabah, Grace. 
700 1 |a Golombisky, Kim. 
700 1 |a Houston, Ella. 
700 1 |a Liebler, Carol M. 
700 1 |a Kilbourne, Jean. 
758 |i has work:  |a Feminist perspectives on advertising (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGWKhWXJ9hDdMTXm6kycRq  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Antunovic, Dunja.  |t Feminist Perspectives on Advertising : What's the Big Idea?  |d Lanham : Lexington Books, ©2018  |z 9781498528320 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5608755  |z Texto completo 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL5608755 
994 |a 92  |b IZTAP 

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