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The forgotten foundations of fundraising : practical advice and contrarian wisdom for nonprofit leaders /
An entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising. In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeff Cain, cofounders of American Philanthropic, a leading consulting...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Chapter 1 Civil Society, Yes; Sheepskins on the Wall, No-or, the Cons of Being Pro; Endnotes; Chapter 2 DIRT: Who Gives and Why?; Endnotes; Chapter 3 The Wending Planner-or, It's the Organization, Man; What Doesn't Work; Endnotes; Chapter 4 Direct-Mail Prospecting-or, Where the Donors Are; Schedule; Your Lists; The Letter; Testing; What Not to Do; The Magic Button; Endnotes; Chapter 5 Cultivating Your Donor Garden: From Thank-Yous to House Files; Donor Acknowledgment; Thank Your Donors-and Thank Them as Soon as Possible; Phone Calls
- Letters of Gratitude (and Tax Receipt Letters)Emails; Premiums, Enclosures, Welcome Packages, and Surveys; Sample First-Time Donor Thank-You Procedure; House-File Solicitations; Sample House-File Donor Thank-You Procedure; Lapsed Donors; In the Twilight of the Year ... ; Endnotes; Chapter 6 Getting to Know You: Meetings, Donor Clubs, and Planned Giving; Take the Meeting-Please; Donor Clubs; Event? Oy Vey!; Planned Giving; Endnote; Chapter 7 Assessing the Donor Party-and, Foundations Are People, Too!; Whom Should You Research?; How Should You Research?; We Pause for This Brief Statistical Message
- Foundation SolicitationsEndnote; Conclusion; Acknowledgments; About the Authors; Index; EULA